Case Study: 20 Botox Bookings in One Day at Penobscot Medical Aesthetics
367 lapsed contacts generated 20 booked appointments and $10,000 in day-one revenue. See the transparent math, Proof Ledger verification, and exact SMS approach.
On September 15th, Penobscot Medical Aesthetics in Bangor, Maine, sent one targeted message to 367 lapsed Botox patients. By end of day, they had 20 confirmed bookings worth $10,000 in immediate revenue.
The Setup
Penobscot Medical Aesthetics had been using Revive360 for 3 months. Their Allē 360 data showed 367 patients who hadn't received Botox in 90+ days. Perfect candidates for a Saturday Lapsed Botox campaign.
Campaign Details
- Target: Lapsed Botox patients (90+ days)
- List size: 367 patients
- Send time: Saturday, 11:00 AM
- Lever: Lapsed Botox with $50 incentive
- Capacity check: 25 available slots that week
The Message
Book now: revive360.app/book?c=pma&l=lapsed_botox&b=sep15&r=45678
Notice the SmartLink with client_id (pma), lever (lapsed_botox), batch_id (sep15), and revive_id (45678). This enables complete attribution tracking.
The Results
"5.4% conversion rate on a Saturday send. This is exactly why we use the Lapsed Botox Saturday slot—it consistently outperforms weekday sends."
The Math
Day-One Revenue
| Treatment | Units | Price/Unit | Bookings | Revenue |
|---|---|---|---|---|
| Botox (with $50 discount) | 40u avg | $12.50 | 20 | $10,000 |
Projected Future Value
But the real value extends beyond day one. Historical data shows these patients will return:
- 3-month cycle: 18 patients return (90% retention)
- 6-month cycle: 16 patients return (80% retention)
- 9-month cycle: 14 patients return (70% retention)
12-Month Projected Value
- Initial treatment: $10,000
- 3-month returns: $9,000 (18 × $500)
- 6-month returns: $8,000 (16 × $500)
- 9-month returns: $7,000 (14 × $500)
Proof Ledger Verification
Every booking was verified through our Proof Ledger system. Here's a sample entry:
Key Success Factors
- Precise targeting: 90+ day lapsed patients only
- Saturday timing: Weekend self-care mindset
- Clear incentive: $50 discount with deadline
- Capacity planning: 25 slots available for demand
- Proof tracking: Every booking verified and attributed
"This single campaign generated more revenue in one day than most clinics see from marketing in a month. The precision targeting and proof verification make all the difference."
What to Do Next
Ready to replicate these results at your clinic? We'll analyze your Allē 360 data and identify your highest-value lapsed patients for immediate targeting.
Get Your Lapsed Patient Analysis
Book a 15-minute demo and we'll show you exactly how many lapsed patients you have and their potential value.
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