Your February Playbook: Safe Cadence That Prints Money
Tue–Thu sends plus optional Saturday Lapsed Botox slot that prevents fatigue while maximizing booked revenue with proven timing strategies.
February is prime time for aesthetic treatments. Patients are motivated by Valentine's Day, spring prep, and New Year resolutions still holding strong. Here's your exact playbook for safe, profitable cadence.
The Tuesday-Thursday Foundation
Our core sending window is Tuesday through Thursday, 10 AM to 4 PM local time. Why these days?
- Tuesday: Patients are settled into their week, checking messages
- Wednesday: Peak engagement day across all demographics
- Thursday: Last chance for weekend booking decisions
We avoid Mondays (overwhelming), Fridays (weekend mode), and Sundays (family time). This keeps your clinic respectful while maximizing response rates.
The Saturday Lapsed Botox Exception
Here's where it gets interesting. Lapsed Botox patients (90+ days) get special treatment. Historical data shows 4-5% conversion rates on Saturday sends.
"The Saturday Lapsed Botox slot consistently delivers 4–5% conversion rates. It's the highest-performing send in our entire playbook."
Saturday sends go out at 11 AM local time. Perfect timing for weekend planning and Monday booking calls.
February Calendar Example
Week 1 (Feb 3-9)
Points Exp
Gift Cards
Juvéderm
Lapsed Botox
Week 2 (Feb 10-16)
Valentine's
Flash Sale
Reviews
Valentine's
Lapsed Botox
Suppression Priority Logic
When patients qualify for multiple campaigns, we use smart suppression:
- Expiring items first: Points, gift cards (highest urgency)
- Seasonal campaigns: Valentine's, spring prep
- Lapsed treatments: Botox, fillers (proven converters)
- Engagement campaigns: Reviews, referrals (lowest priority)
Capacity Checks and Pacing
We never overwhelm your front desk. Before each send, we check:
- Current appointment availability
- Staff scheduling and capacity
- Historical response rates for timing
- Recent booking volume and trends
If you're already booked solid, we pause sends until capacity opens up. No point driving demand you can't fulfill.
Gift Card and Expiration Throttles
February gift card redemptions can spike. We throttle these campaigns to prevent overwhelming your team:
- Maximum 50 gift card reminders per day
- Stagger expiration dates across the month
- Priority to highest-value cards first
- Automatic pause if booking volume exceeds capacity
"This disciplined cadence is why our clients see 12-18% response rates instead of the industry average 2-4%. Timing and respect matter."
What to Do Next
Ready to implement safe, profitable cadence for your clinic? We'll show you exactly how this playbook applies to your patient base and appointment capacity.
Get Your Custom Cadence Plan
Book a 15-minute demo and we'll build a February playbook tailored to your clinic's capacity and patient base.
Book a 15-minute demo